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FAQ – Frequently Asked Questions

  • What is a Digital Agency?

    A Digital Agency is an advertising agency that has evolved to meet the changing needs of marketing in the digital age. Digital Agencies bring graphic design and copywriting together with new technology and modern marketing techniques.

  • digital marketing agency is a resource that provides a wide variety of marketing services under one umbrella that a business typically does not have in-house expertise in. The agency has numerous client goals, but the ultimate goal is to help you increase your product and service sales through their efforts.

  • What is Digital Marketing?

    Digital marketing is the online brand advertising to connect with potential customers using the internet and other forms of digital communication. This includes email marketing, social media, SEO services, and also text and multimedia messages as a marketing channel.

  • What is Web Design?

    Web design refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development.

  • What is eCommerce website design?

    Ecommerce website design is the process of creating an online store and additional pages for your business to sell digitally to target consumers on the internet.

  • What is Logo Design?

    Logo design is the process of creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline.

  • What is SEO?

    SEO is the shorten for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

  • What is on-page SEO?

    On-page SEO is the process of optimizing web pages in order to rank higher and earn more relevant traffic in search engines. On-page or on-site SEO refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

  • What is off-page SEO?

    Off-page SEO or off-site SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). This includes Link Building and other external signals like Social Media Marketing.

  • What is Link Building?

    Link building is the process of getting other websites to link back to your website. All digital marketing agencies and business owners should be interested in gaining backlinks to drive referral traffic and increase their site’s authority.

  • FAQ - Frequently Asked Questions - Avant Digital