PPC Management

We don’t just want to be the guys that ‘do your marketing‘, we want to be a trusted and valuable asset to your business through our PPC management services.

What do we do?

Together, we will work out a detailed plan for your business to establish your goals and objectives.

Following an initial meeting, we will create a bespoke advertising strategy working towards your individual goals. We will explain the account build and ensure you are familiar with the strategy we have chosen together.

Transparency is important to us and our partnerships. Therefore you will always know what we are doing with your account.

You know your business best.

We will make sure that you are involved in creating adverts so that we are engaging with the potential customers you want.

Connect with the customers you are looking for with a search campaign. Target specific keywords and phrases to specific locations to reach out to valuable customers who are searching for your products and services.

Control how much you want to spend with a monthly or daily budget and by setting bids at a keyword level.

Expand your adverts further with ad extensions, which will allow users to call you or find you straight from the advert.

A display campaign can help you find new customers or re-engage with customers who have previously been to your website.

The Google display network currently reaches over 90% of users on the internet and has over 2 million sites.

Use a range of different image ads to appeal to the customers you want to reach such as responsive display ads, bespoke image ads and Gmail ads.

Target users based on interests, demographics, in-market audiences and more.

Remarketing

Re-engage with users who have previously visited your site or app with a remarketing campaign – Using lists based on how users have interacted with your site, you can target them with a range of different adverts.

Using video campaigns, you can place your video in front of potential customers across YouTube and across the Google display network.

Utilising multiple ad formats, connect with the users you want to connect with using a range of targeting methods. Raise brand awareness with affinity audiences or reach users showing purchasing behaviour by targeting in-market and custom intent audiences.

YouTube is one of the most popular websites on the internet, with over one billion users across 70+ countries, it has never been easier to connect with your audience.

As a retailer, a Google shopping campaign is a great way to promote your local and online inventory, gain better-qualified leads and increase the level of traffic to your web-store.

Unlike search campaigns, shopping ads use product data rather than keywords to choose how and where to show you ads.

Product data submitted to the merchant centre contains the details of the products that you sell. These details are then used to match a search by a user to your adverts.

There are 3 types of shopping ads available – product shopping ads created based on the data within the merchant centre. Showcase shopping ads, created by grouping similar products, allowing users to compare related products. Finally, local inventory ads are based on your local inventory in order to drive traffic to local stores.

Facebook & Instagram advertising is an important way to connect with your audience on the world’s largest social network.

The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the people who are most likely to want your products or services.

That’s great for your budget, conversion rates, and return on investment. You only pay to reach the most valuable potential customers.

Facebook & Instagram advertising is an important way to connect with your audience on the world’s largest social network.

The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the people who are most likely to want your products or services.

That’s great for your budget, conversion rates, and return on investment. You only pay to reach the most valuable potential customers.

• Campaigns built by certified professionals and approved by you
• 3 bespoke adverts per ad group
• Google Analytics & Google Tag Manager implementation
• Fully implemented and tested conversion tracking

• Fully researched negative keyword lists to stop irrelevant clicks
• Weekly reporting
• Monthly face-to-face meetings
• Your own dedicated Account Manager